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Brazil Spirits Market Assessment and Forecast to 2023

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DUBLIN--(Business Wire)--The "Brazil Spirits - Market Assessment and Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The Brazilian spirits sector sector is led by the specialty spirits category in terms of value and volume, while the Gin and genever category expected to register the fastest value and volume growth during 2018-2023. Older young adults aged between 25-34 years accounted for the highest consumption of spirits in 2018. On-trade transactions accounted for a leading share in distribution of spirits in the country.Companhia Muller de bebidas, IRB Tatuzinho 3 fezandas ltda and Diageo plc are the leading companies in the country.

Our Country Profile report on the spirits sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

Category coverage: Value and growth analysis for brandy, gin & genever, liqueur, specialty spirits, whiskey, vodka, tequila with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, dollar stores, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

Leading players: Market share of brands and private labels in both value and volume terms in 2018.

Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.


The spirits sector is expected to grow at a rate of 1.5% CAGR. Gin & genever is expected to grow at the fastest rate. On-trade transactions accounted the highest in distribution channels. Glass is the most commonly used packaging material. Older young adults accounted for the highest in consumption.

Reasons to buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Key Topics Covered:

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America spirits sector

Brazil compared to other leading countries in Latin America

Per capita consumption and expenditure - Brazil compared to Latin America and global levels

Sector analysis - spirits

Country snapshot - spirits sector in Brazil

Value and volume analysis - spirits sector in Brazil

Degree of trading up/down in the Brazilian wine sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: brandy

Segment analysis (in value terms): brandy

Segment analysis (in volume terms): brandy

Category analysis: gin & genever

Category analysis: liqueurs

Segment analysis (in value terms): liqueurs

Segment analysis (in volume terms): liqueurs

Category analysis: rum

Segment analysis (in value terms): rum

Segment analysis (in volume terms): rum

Category analysis: specialty spirits

Segment analysis (in value terms): specialty spirits

Segment analysis (in volume terms): specialty spirits

Category analysis: tequila & mezcal

Category analysis: vodka

Segment analysis (in value terms): vodka

Segment analysis (in volume terms): vodka

Category analysis: whiskey

Segment analysis (in value terms): whiskey

Segment analysis (in volume terms): whiskey

Distribution analysis

Distribution channel share analysis: spirits

Distribution channel share analysis by category

Competitive landscape

Leading companies (in volume terms) in the spirits sector, 2018

Top 5 companies share by brand (in volume terms) in the spirits sector, 2018

Brand shares of top five companies (in volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type


Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)




Companies Mentioned

Companhia Muller de Bebidas

IRB Tatuzinho 3 fazendas Ltda

Diageo plc

For more information about this report visit https://www.researchandmarkets.com/r/mi7rg2

Brazil Spirits Market Assessment and Forecast to 2023

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