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Prosecco DOC to kick off Prosecco Month on December 5

Time:2016-11-29 01:57wine - Red wine life health Click:

Month Prosecco kick December

The Prosecco DOC Consortium, the entity that oversees the production of the hugely popular Italian sparkling wine, is pleased to announce the launch of Prosecco Month beginning December 5th. The month-long activation will see events at three Eataly locations-New York Flatiron, Chicago, and the new Boston store, opening on November 26th-throughout December, just off the heels of the post-harvest year. The Prosecco DOC Consortium is thrilled to be hosting these events during the celebratory holiday season in collaboration with the world-famous Italian food mecca, and to toast to the opening of the new Boston location.

In addition to ringing in the holidays, this initiative will also serve an important educational purpose, debunking myths and misconceptions about the Prosecco category and teaching consumers, press, and trade how to recognize-and enjoy-authentic Prosecco. The sparkler's ever-increasing popularity has been accompanied by an inevitable rise in imitations from within Italy and around the world, and steps toward recognizing real Prosecco grown in the designated area and according to strict regulations will be discussed. Other topics addressed during exclusive press and trade seminars will include organic production in the DOC growing area, as well as various nuances in production that make Prosecco much more interesting than one might initially imagine.

Regarding the upcoming promotion and its scope, Prosecco DOC Consortium President Stefano Zanette states, "The US market is fundamental for our denomination and has always had a deep fondness for our wines. We feel that it is important to provide information to opinion leaders and consumers that allows them to recognize and fully appreciate the quality of our production."

The capstone events taking place at Eataly stores during Prosecco Month include the following:

An invitation-only press and trade seminar on December 12th at Eataly Chicago and December 14th at Eataly Flatiron during which Prosecco DOC Consortium President Stefano Zanette will speak about the challenges and intricacies of authentic Prosecco production.

Complimentary consumer tastings open to the public on December 9th and December 30th from 6-8pm at the Eataly New York Flatiron, Chicago, and Boston locations.

An exclusive Prosecco DOC consumer seminar on December 9th from 6-8:30pm at the Scuola at Eataly New York Flatiron led by Beverage Director Alan Lam during which attendees will learn perfect Prosecco food pairings and take home recipes, wine notes and menus.


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