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Not Just a Celebrity Wine; John Legend’s LVE in Harmony with JCB

Time:2017-02-10 15:37wine - Red wine life health Click:

Wine with harmony John Just

Not Just a Celebrity Wine; John Legend’s LVE in Harmony with JCB

Every actor, musician, and television personality seems to be getting their own brand of wine or spirits these days, but do they bring anything to the table beyond a brand name that bolsters sales figures? For Jean-Charles Boisset, the owner of Raymond Vineyards that produces John Legend’s Legend Vineyard Exclusive wines (LVE), their joint venture is much more personal and meaningful.

Not Just a Celebrity Wine; John Legend’s LVE in Harmony with JCB

John Legend and Jean-Charles Boisset. Legend Vineyard Exclusive Wines Awarded Wine Enthusiast’s First Wine Star and Culture Award

“We’re not interested in just stacking cases with the name of someone famous,” says Boisset. “We do it because we like him, we like his style, we like the concept. We do it to add something to the wine world and to the music world.”

So far they’ve produced two vintages of the LVE Cabernet Sauvignon, one of the Chardonnay, and are about to release a limited edition Napa Valley red blend as well. Boisset and Legend had already been friends for some time before they decided to blend their talents for wine and music respectively into the LVE project, and the making of the wines prototyped the sensual experience they envisioned.

“You put on the beautiful music of Legend, and you sit and enjoy the melody in your mouth. That’s the idea, so we wanted to make two really robust, open and harmonious wines,” says Boisset. “John’s preference is towards wines with a lot of structure, and mouthfeel, great texture, and great presence, and the idea was to create a powerful and great tannin structured Cabernet as well as a rich, barrel fermented Chardonnay.”

Together with Raymond Vineyard’s director of winemaking, Stephanie Putnam, Boisset and Legend spent several long days going back and forth between the Red Room at Raymond Vineyard and the blending lab. Legend would play his music as they tasted the samples in the Red Room with its sensually rich decor of velvet and Baccarat chandeliers, and then they’d go to the blending lab slowly narrowing down the samples to match the vision.

Red Room at Raymond Vineyards

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