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Automobile Alley lighting display to add holiday festival this year in Oklahoma City

Time:2016-11-17 14:35wine - Red wine life health Click:

this City Holiday year Festival

Automobile Alley's Lights On Broadway might seem a little brighter this year.

The association and Downtown OKC Inc. are sprucing up the district's annual Lights On Broadway celebration by throwing a shopping celebration on Saturday afternoon and evening, in addition to decorating district buildings.

Besides special offers and promotions that will be offered by merchants and restaurants throughout the district during the event, it also will offer free carriage rides, visits with Santa, live artists and musicians, a free photo booth, and an outdoor screening of "White Christmas," among other perks.

Plus, the buildings will be decorated and lit to their usual standard of holiday extravagance.

"The Automobile Alley light display, where the lights are strung on the buildings from top to bottom, will still be happening," said Riley Cole, Downtown OKC Inc.'s marketing coordinator, "and in addition, we decided to create an annual event that really portrays that.

"So we are opening up all of our doors in the district, and we will be having activities on Broadway just to emphasize that."

Other activities planned as part of the celebration include street chess, puppies for adoption from the Country Road Animal Rescue, a s'more station with the Fireman's Union, and more.

Guests are being given an opportunity to help those who are less fortunate, too.

The Curbside Chronicle will set up at Eighth and Broadway to sell holiday wrapping paper that benefits the Wrap Up Homelessness program, with 100 percent of proceeds going to support its mission to employ and empower homeless men and women who are trying to improve their situations.

And drop-off stations will be available at RCB Bank, 701 N Broadway; Energy FC, 1001 N Broadway; and Waters Edge Winery/Cultivar/Beyond Studios, 712 N Broadway, for people who want to donate gently-used coats to the Salvation Army's Warmth 4 Winter campaign.

Cole said Automobile Alley's Lights On Broadway celebration replaces an event the district used to have that was called Shop Hop, where merchants within the district would run promotional events the third Thursday of every month.

"We decided to condense it and make into one, big comprehensive event," Cole said. "It is getting a lot of traction. We are expecting around 5,000 people to come out."

The expected turnout is music to the ears of Brittney Matlock, a co-owner of Plenty Mercantile, at 807 N Broadway.

The store will celebrate its fourth anniversary at its Automobile Alley home next week. It carries a selection of clothes, dishes, candles, toys, pet accessories, small furnishings, ornaments, other decorations and a variety of other items that are all environmentally friendly in some way.

In addition to having the store open, Matlock said Plenty Mercantile also will open its special event spaces, The Rooftop at Plenty and The Warehouse at Plenty, to customers to be able to enjoy during the festival.

She said both she, her partner Toni Hoffman, and their staff are excited about the coming celebration.

During previous holiday seasons, Matlock said lighting Automobile Alley's buildings successfully attracted additional traffic to the district.

"But combining the celebration with our traditional building-lighting event should bring us a big boost."

And that, she continued, should help local merchants improve their sales.

Downtown in December started on Nov. 1 with the Red Earth Treefest. Earlier this month, a Mistletoe Market was held. Also, the Devon Ice Rink began operating on Veteran's Day. Other events are planned as the month continues.

Lights On Broadway, from 4 to 8 p.m. Saturday, is sponsored by the Automobile Alley Association, RCB Bank and Cory's Audio Visual. Visit for more information about the event.

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