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Global wine merchants access new markets via Hong Kong

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Global wine merchants access new markets via Hong Kong  

Nov 14, 2016  

Global wine merchants access new markets via Hong Kong


14 November 2016 – The ninth Hong Kong International Wine & Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), concluded on Saturday (12 November). Held at the Hong Kong Convention and Exhibition Centre (HKCEC) from 10 to 12 November, the fair gathered more than 1,060 exhibitors from 37 countries and regions to showcase a sparkling range of global wine offerings.

The three-day fair attracted close to 20,000 buyers from 68 countries and regions. Attendance from individual countries recorded encouraging growth including the Chinese mainland, Japan and Taiwan. The final day of the fair (12 November) was open to public visitors and attracted nearly 27,000 wine lovers. The blend of trade and public participants at the fair created a vibrant platform for doing business.

Benjamin Chau, Deputy Executive Director, HKTDC, noted, “As a duty-free wine port, Hong Kong is seen as an efficient and convenient trading and distribution centre for the region. With growing demand for wine and wine-related products and services in Asia, Hong Kong has fully grasped the opportunities brought about by the trend. The Wine & Spirits Fair has also become an important industry promotion and trading platform for wine exhibitors to expand their business into the Chinese mainland and Asian markets.”

Slovenia taps global markets through Hong Kong

This year’s Wine & Spirits Fair welcomed the Ministry of Agriculture, Forestry and Food of the Republic of Slovenia to set up a pavilion at the event for the first time, showcasing quality wines from 18 local wineries. Dejan Židan, Deputy Prime Minister and Minister of Agriculture, Forestry and Food of the Republic of Slovenia, attended the fair. He said that Slovenia is a unique wine region in Europe that produces a diversity of wines with their own characteristics, and he wants to develop the country’s wine industry and help wineries promote products to global buyers. “Slovenia has been expanding its economic ties over the last two years with China through the ‘16+1’ cooperation framework, an initiative aimed at deepening the exchange and relationships between the Chinese mainland and 16 European countries. This fair is a truly international event. We are taking advantage of the Hong Kong fair to reach out to more buyers and promote Slovenian wines internationally,” said Mr Židan.

Buyers welcome speciality spirits from Mexico & canned wine from California

ProMexico Hong Kong introduced a range of spirits including mezcal and tequila from six exhibitors at the fair this year. Alejandro Garcia, Trade Commissioner, ProMexico Hong Kong, noted that, “This is an international trade fair for wine and spirits. On the first day of the exhibition, the exhibitors from Mexico had received the attention of buyers from Hong Kong, Taiwan, the Chinese mainland, Southeast Asia and Europe.”

Ming KS Sze, Managing Director, Oriental Pearl (HK) Limited, said, “Through promotion at the fair, our Californian canned wines have received wide media coverage with many buyers expressing interest in the product. Canned wine is especially suitable for young people to consume in outdoor activities as it is easy to bring along. During the fair period, we have received enquiries from many buyers from Hong Kong and the Chinese mainland.”

French and Italian wines in vogue at the fair

Michel Bettane, Chairman, Bettane+Desseauve, was one of the speakers at the Wine Industry Conference entitled “Uncover the Opportunities of the New Cool Climate Wine Trend”. He said that various French wines continue to be a hit with the Chinese mainland buyers. “This year we have once again organised a number of French exhibitors to showcase a wide range of French wines, and met with buyers and importers, particularly those from Asia. The fair helped us meet clients from the Chinese mainland and explore the huge mainland market. On the first day of the fair, we had already met with a lot of buyers and received a great response,” he said.

Cave De Saint Chinian is a long-established winery in southern France. Norbert Gaiola, Director General of the winery, has joined the fair for several years. He is satisfied with the results this year. A Chinese buyer from Shanghai confirmed an order to purchase 13,000 bottles of wine. They have also established initial contact with other buyers from Hong Kong, the Chinese mainland, India and Japan.

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