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Ben on Wine: Don't let the cover fool you

Time:2019-11-24 10:40wine - Red wine life health Click:

Wine cover Fool

Ben on Wine: Don't let the cover fool you

Vilarnau Brut and Vilarnau Rosé

Submitted Photo

Ben on Wine: Don't let the cover fool you

By Bennet Bodenstein

Nov 20, 2019

2 min to read

Ben on Wine: Don't let the cover fool you

Vilarnau Brut and Vilarnau Rosé

Submitted Photo

The ancient admonition, derived after the Trojan horse affair, was “beware of Greeks bearing gifts;” today, it may be amended to also say, “beware of wine in fancy bottles.”

Wines presented in gaudily decorated bottles were once the ploy of bulk wine bottlers to attract the consumer to buy the rather mediocre wine in those very fancy bottles.

Bulk wine bottlers were people who bought wines that did not meet the criterion of the producers and therefore could not or would not be labeled under their name.

To counter that process, many wineries have what is called “second labels” which are not inferior wines in any way but usually made with less expensive grapes to counter balance the cost of making wines with higher priced grapes.

The cost of producing all wines, no matter what the selling price, is about the same.

It is mostly the cost of the grapes that determines the final selling price.

After the public got wise to the bulk wines, the bottlers resorted to a collection of wild, funny and occasionally almost obscene labels as the ploy to court buyers.

Fortunately, this does not occur too often these days either but the stigma of “cheap wine in the pretty bottle” still lives on.

To counter this impression, the “good guys” brought out labels of their own featuring famous people and Hollywood stars such as Marilyn Merlot, Paul Newman wines and the Federalist wines showing line drawings of the founders of our country.

There is however one exception to the fancy or decorated bottle conundrum.

The Spanish have always enjoyed decorating their sparkling wine bottles especially around Christmas and New Years.

One among the host of Spanish winemakers who decorates their bottles is Vilarnau of Barcelona, who makes a Cava (Spanish Sparkling Wine) and presents it in a beautifully decorated bottle.

Both the art on the bottle and the wine inside it are of quality.

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